You need a name and you have hired a professional to help you with the task. The latter offers you a certain amount of options and now you have to pick one. How do you choose a name?
There are different criteria to evaluate if a name is suitable for your business or not. We have chosen the 5 most important ones.
If 10 people read your brand name they should read it in the same way. This is an easy yet very important test to make.
Ask people from your target group to tell you what the name makes them think of. You would be surprised what associations a name could evoke. These associations should be positive and relevant.
Of course, it is great to have a name with a matching .com domain. But in some cases this is not enough. Write your name in Google and see what jumps out. If Google suggests a similar name via the “did you mean” feature, make sure the suggested word is not a trademark in your category.
The name in a sentence
The name should sound good in a sentence. Imagine you are a secretary and the phone is ringing. You pick it up and you say “Good morning, you are calling (the company name), how can I help you?” If it is about a product name, imagine you are at a store and say out loud “Can I have two (product name) please?”
A name that jumps
Your name should jump above the others in your category. Look at your competitors’ names once again and imagine your name in that list. Do you have a presentiment that your name will overleap them all?