Our Mission
 | Our mission is creating product, service and company names that make businesses jump. We feel more and more confident in what we do when we witness your success. Nothing is more inspiring for us than seeing your new brand name in action. |
Our principles
 | We have a focus
We believe that one company can be great in one area only. This is why the Rabbiter is specialized in brand identity development and everything that comes with it, like logo, slogan and domain name. |
 | We provide more than expected
When it comes to commitment, communication, creativity and results, we always deliver more than the client expects. |
 | We constantly improve our services
Catching the best brand names requires constant self-improvement, day by day, and we know it. Our great ambition and your feedback help us get closer to our long-term goal: become the best freelance naming company. |
Our golden rules
As name hunters, we believe in 7 golden rules for catching a good name:
- It should be easy to read and spell. - It should be readable in one way only. - It should be available for trademark registration. - It should evoke a relevant positive emotion. - It should be either suggestive or enigmatic. - It should stand out from the competitors' brands. - Most of all, it should be able to JUMP! Some of these rules are very common and logical. However not all of them are followed, especially not by companies that invent their brand names themselves. At the end of the day the name you have come up with turns out to be already taken in your class, or its domain name is already secured, or nobody spells it right. If you are reading this, odds are you have gone through all this and now the first few rules seem somehow obvious. This is why we would like to draw your attention to the rest of the rules - the unobvious ones. One of the musts is the positive emotion that should be inserted in the name. In order to do it we will need to know the right positive emotion, the one that your consumers would like to feel. For instance if you need a name for an anti-cellulite cream, the positive association could be the idea of a soft and sleek skin. A relevant brand name in this case can be "Sleex". However our work is not based on assumptions - we will need the relevant information to create a brand name that people will rabbit on about. This is why we will need your guidance, know-how and insights of the industry you are in. So we ask questions. Another golden rule is the name to be suggestive or enigmatic. Most namers go for names composed of real words because they believe that such names are SEO-friendly and easy to remember. Well, too suggestive names are also easy to forget. Catching a more enigmatic name, as we say, might just be what you need. A name which is not phonetically related to a certain category is more likely to become generic for that category in the consumers' mind and it is also harder to forget once memorized. Competition also plays an important role in brand naming. It is easy to come up with a name that sounds different from the competitors' brands. The hard job is to develop a brand name that sounds different and better at the same time. When every competitor brand is called A, B or C, we would go for a brand name like "Zed". The last but not the least - a good name is the one that can jump above the others... so to speak. How do we get a name like that? We beat the bushes a little and see what jumps out. Let us catch a name for you, build your brand and your sales will speak for themselves. We have done this before. Make your business jump with us. |
Clients Catching brand names that jump!
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Domains for sale are trademarks of the Rabbiter
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