• Portfolio
  • Philosophy
  • Packages
  • Clients
  • Blog
  • Name of the Year
  • Contact
The Rabbiter

SOCIAL MEDIA IMAGES BECOMING ROUND - WILL THIS AFFECT BRANDING?

18/11/2017

0 Comments

 
Picture
On the 15th of August, Facebook announced the implementation of several design changes to improve readability, navigation and overall experience with the website. One of the changes is the use of circular profile pictures - a form that is already used by the second and third largest social media websites - Instagram and Twitter. 

No big deal you might say, but can this design trend have some kind of impact on branding and logo design in particular? We believe it can.

As a consumer or a potential client, when was the last time you visited a product or company website? That's right, you probably saw their Facebook page, their latest tweet or you followed them on IG. As social media profiles become the hub of brands, Facebook, Instagram and Twitter are now probably the only places where you see brand logos online. And if your business is online based only, that's actually the only place where your target audience sees your logo. Period.
And that logo is in a circle.

Of course, any logo can be put on a circular background - take a look at these examples:
You can click on the pictures to enlarge them.

You see, Nike has a great logo but it has to be smaller in the circle so it could "breathe", as designers would say. Making it smaller means making it less visible, though.
In the next example, we can see Shell's logo which is almost round, but not quite. It had to be reduced to fit in the Facebook's circular frame.
And then, we have Starbucks - their logo is round and they can expose it in its full brightness, without white spaces around it, completely visible and looking very natural on Facebook.

The circular frame is even more challenging for square logos. Ours is exactly like that and it probably doesn't look in its best shape when made circular:
Picture
Would we change our logo to circular? Of course not, we love our logo the way it is as it evokes quite a few ideas related to our philosophy and brand identity. However, we are pretty sure that these social media changes will influence the way we perceive logos. The circle is actually an extremely suitable form for logos and is quite easy on the eyes, so don't be surpised if we offer a circular logo to your newly chosen name...
​ 
0 Comments

      


    Categories

    All
    Bright Insight
    Company News
    Naming
    Special Offers

     

    Archives

    April 2020
    March 2019
    January 2018
    November 2017
    June 2017
    January 2017
    May 2016
    November 2015
    July 2015
    June 2015
    May 2015
    February 2015
    October 2014
    June 2014
    March 2014
    January 2014
    November 2013
    June 2013
    April 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    March 2012
    February 2012
    September 2011
    April 2011
    March 2011
    February 2011
    July 2010
    June 2010
    May 2010
    October 2009
    March 2009

     

    RSS Feed


 
Picture
office@therabbiter.com 
OUR WORK
Naming portfolio
Slogan portfolio
Logo portfolio
Domains for sale
UPDATES
Name of the Year 
Blog
Newsletter
COMPANY
Philosophy
Packages
Client list
Testimonials
Contact
Picture
 

Copyright © 2009-2023 The Rabbiter | We care about your Privacy.
Photos used under Creative Commons from nan palmero, JD Hancock, TAKA@P.P.R.S