Our latest Bright Insight is one of The Rabbiter's 7 Golden Rules for coining the perfect name. Read the rest of the rules in the article “Brand Naming: In search of the perfect name with 7 Golden Rules” posted in the blog Richie Rutter which is specialized in Digital Brand Management and Brand Communication Consistency. Enjoy!
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There are different ways to test if a brand name is bad, good or great. One of OUR ways is to simply put the name in a sentence and to see how it sounds. Try it yourself and you'll have a completely new perspective of your name's appeal and potential.
Take a look at all our tricks in our article "5 WAYS TO RATE A NAME".
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Bright insight #3 is a quote from the marketing guru Al Ries. 
Like and follow his Facebook page here.  
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Our new bright insight is a thought from Seth Godin's blog. 
Enjoy the full article Sloppy naming.
 

We are proud to present our new category at our blog: Bright Insight. Bright Insight is a section containing inspirational and useful phrases on the topic of brand naming, both derived from our naming philosophy and blog posts, and from marketing gurus expressing their opinion on the matter. Every insight will provide a link to its source where readers could learn more about it. You can follow the entries on our Facebook and Twitter profiles through the hashtag #brightinsight.

Enjoy our first Bright Insight: 

The quote comes from an article of ours about the brand names that sound like a slogan. Some people believe that these are better, especially because of SEO reasons. And they are wrong. Read the full article "DOES YOUR BRAND SOUND LIKE A SLOGAN? WELL, IT SHOULDN'T".