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Trulity is our best name for November. Trulity is company operating in Australia, offering workers a choice when retired - use a financial planner or a DIY (do it yourself) utility. The webiste gives workers the tools - strategies/highly personalised calculators/education/portfolio software to allow them to do this.
The name Trulity is a compound word formed by the nouns true and utility, evoking the fact that Trulity is the first truly DIY Financial Planning website.