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Philosophy
1 mission. 3 principles. 7 rules.
"You never know which bush the rabbit will hop out of".
Inspired by this Bulgarian proverb, we have built a philosophy that has become our guiding star in the search of perfect names. We believe that if you mix passion with focus and you add a set of rules, exceptional results will start hopping out. We can be just as great as the biggest naming agencies in the world because we know that the perfect name can spring from our bush.
Inspired by this Bulgarian proverb, we have built a philosophy that has become our guiding star in the search of perfect names. We believe that if you mix passion with focus and you add a set of rules, exceptional results will start hopping out. We can be just as great as the biggest naming agencies in the world because we know that the perfect name can spring from our bush.
Our mission
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BRAND NAMES THAT JUMP OUT! |
Our mission is creating product, service and company names that make businesses jump. We feel more and more confident in what we do when we witness your success. Nothing is more inspiring for us than helping your business take off the ground and seeing your new brand name in action. |
Our principles
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We have a focus
We believe that one company can be great in one area only. This is why The Rabbiter is specialized in brand identity development and everything that comes with it, like logo, slogan and domain name. |
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We provide more than expected
When it comes to commitment, communication, creativity and results, we always deliver more than the client expects. We know this from our clients and their reviews. |
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We constantly improve our services
Creating the best brand names requires constant self-improvement, day by day, and we know it. Our great ambition and your feedback help us get closer to our long-term goal: become the best freelance naming company. |
Our Golden rules
As name hunters, we believe in 7 Golden rules for catching a good name:
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> It should be easy to read and spell. > It should be readable in one way only. > It should be available for trademark registration. > It should evoke a relevant positive emotion. > It should be either suggestive or enigmatic. > It should stand out from the competitors' brands. > It should JUMP OUT! |
Some of these rules are very common and logical. However, not all of them are followed, especially not by companies that invent their brand names themselves. At the end of the day, the name you have come up with turns out to be already taken in your class, or its domain name is already secured, or nobody spells it right. If you are reading this, odds are you have been there. So, let's go into details:
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#1.
EASY TO READ AND SPELL |
In the era of war between millions of brands trying to grab your attention, mouth to mouth advertising has become effective like never before. When your loyal client’s mouth speaks to your potential client’s mouth, we will make sure your brand name is spelled right by the latter. We believe that complicated names just don’t work.
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#2.
READABLE IN ONE WAY |
All your consumers should read and say your brand name the same way. There are many company names spelled differently around the globe. This usually happens when a language different from English is used. We believe that English is the planet Earth’s official language today but we also check our names for negative connotations in other common languages, like Spanish, French and German.
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#3.
TRADEMARKABLE |
Every business with plans to operate in an area larger than the headquarters’ neighbourhood should have a registered mark. This is why we make preliminary trademark screening in the World Intellectual Property Organization, in the Trade Marks and Design Registration Office of the European Union and/or in your local patent and trademark office.
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#4.
THE RELEVANT POSITIVE EMOTION |
A brand name carries an idea, a certain emotion. And it has to be the right emotion. For instance, if you need a name for an anti-cellulite cream, the positive association could be the idea of a soft and sleek skin. A relevant brand name in this case can be Sleex. However, our work is not based on assumptions - we will need the relevant information to create a brand name that people will rabbit on about. This is why we will need your guidance, know-how and insights of the industry you are in. So, we ask questions.
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#5.
SUGGESTIVE OR ENIGMATIC |
Most namers go for names composed of real words because they believe that such names are SEO-friendly and easy to remember. Well, too suggestive names are also easy to forget. Catching a more enigmatic name, as we say, might just be what you need. Whether you need a name that speaks for itself or you are after a name with a mysterious story behind it, we have the know-how to create both.
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#6.
STANDING OUT |
Competition also plays an important role in brand naming. It is easy to come up with a name that sounds different from the competitors' brands. The hard job is to develop a brand name that sounds different and better at the same time. When every competitor brand is called A, B or C, we have the courage to go for a brand name like Zed.
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#7.
JUMPING ABILITY |
The perfect name is a name that helps your business take off the ground. How do we get a name like that? We beat the bushes a little and we see what jumps out. Let us do our trick, build your brand and your sales will speak for themselves. We have done this before.
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Make your business jump with us.
