We are delighted to announce our August Name of the Month: Alapure. Alapure is an online beauty and skin care company located in New York, providing clinically tested products made from natural and organic ingredients. Alapure Cosmetics make their products with carefully selected ingredients from around the world that are truly natural, organic, and proven to promote effective results. The key ingredient, Marula Oil is a hand-harvested tree oil from Southern Africa. It contains superior moisturizing and anti-aging properties, to allow you to tap into the beauty secrets of African women who have used this oil for generations to keep their skin soft and young looking. Alapure Cosmetics is developing an entire line of Marula Oil based products. The lotions and body butters are available at www.alapure.com
The name Alapure is derived from the words à la and pure, evoking the idea of the pure and natural ingredients used in the company's products.
The Rabbiter also created Alapure's slogan: Always confident. Always beautiful.
Jill Riley, Founder & CEO of Alapure, revealed:
In addition to being very creative when it comes to brand names, The Rabbiter was pleasant, patient, and communicated clearly. They paid attention to details and approached the job with a determination to satisfy the customer.