Usually naming companies write about unsuccessful brand names, like the
launch of Mitsubishi's Pagero in Spain ("pajero" being a slang term for "wanker" in Spanish), before being rebranded as Montero, or Coca-Cola which sounded like "female horse fastened with wax" in Chinese, before being rebranded as Coke.
Now we would like to do the exact opposite: write about the successful
brands. We will reveal how they were created and why they inspire us with their origin.
Etymology: Chain of supermarkets and hypermarkets which started with a store near a crossroad ("carrefour" in French) in Annecy.
Why we like it: Because there is a great story behind the name. Plus, we like the logo with its hidden C letter.
Etymology: Named after the founder Louis-Ulysse Chopard.
Why we like it: Because it sounds luxurious and expensive.
Etymology: Named after the company founder, Walter P. Chrysler.
Why we like it: See Chopard.
Etymology: Compound name between "group" and "coupon".
Why we like it: Because it is so obvious, all the more it is a brand new category.
Etymology: Combination of the Danish "leg godt", which means to "play
Why we like it: Because every kid does, remember? Who knew Lego
accually had a meaning. Now we love the name even more.
Etymology: Larry Ellison, Ed Oates and Bob Miner were working on a consulting project for the CIA. The code name for the project was Oracle.
Why we like it: Because it sounds like a leading company. No surprise it is.
Etymology: Alternate spelling of rhebok (Pelea capreolus), an African
Why we like it: Because it is enigmatic and very unique - we like
Etymology: The original concept for the name was Sky-Peer-to-Peer, which morphed into Skyper, then Skype.
Why we like it: It is short and easy to memorize.
Etymology: A carbonated apple juice that has a "snappy apple taste."
Why we like it: Because it is catchy and suggestive.
Etymology: A contraction of "Second Watch" because the new watch was introduced with a new concept of watches as casual, fun, and relatively disposable accessories.
Why we like it: Because it is in line with their revolutionary idea. Moreover it sounds like "Swiss watch".
Conclusion: If you have a surname that sounds like Chrysler, you do not need a naming company like the Rabbiter.
Discover more stories behind famous brands here.