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The Rabbiter

THE RABBITER - A COMPETITOR OF A HUNDRED MONKEYS?

20/2/2011

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We jumped for joy when we saw that one of the best and most expensive naming companies in the world, A Hundred Monkeys, included us in their page of competitors! They have a special section dedicated to the best naming companies. The idea is to show that A Hundred Monkeys are not afraid to reveal the alternatives in this business and to show their potential clients how important the name is, especially when it comes to the name of a naming company.

The launch of the Rabbiter

Actually A Hundred Monkeys inspired us to start our company in the first place. In the end of 2008, we learnt that there is a naming company that charges $75,000 per name and that was intriguing, to say the least. Back then, we already had a good portfolio of names that we were really proud of. We thought “We can start doing this for start-up companies for as much as $500!” In March, 2009, the Rabbiter started catching brand names that jump and now, just 2 years later, we are in the list of the best naming companies, ranked by the very company that ignited our passion.

Naming a naming company

We have read on the website of A Hundred Monkeys that the idea behind their name is that if you put 100 monkeys on typewriters, at least one monkey will come up with a good name. That was a very brave name and a very brave explanation. Well, they gave up on the explanation and we understand why. When we were creating our name, we wanted to emphasize on the idea that we will create brand names that make businesses jump. So these businesses need names that can jump and we are the ones to provide them with such. We called ourselves the Rabbiter – an enigmatic name, easy to remember… and a hundred times shorter than many others…

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