Ivo Nikolov, the owner of The Rabbiter, is a guest author in the blog Richie Rutter. The title of the article is “Brand Naming: In search of the perfect name with 7 Golden Rules”.
The blog Richie Rutter is created by Richard Rutter who is specialising in Digital Brand Management and Brand Communication Consistency. He also provides various services to clients, including Web Development, Search Engine Optimization and Social Media projects.
Our article dissects The Rabbiter’s 7 Golden rules and mentions examples of global brands like Flickr, Esprit and Shell. The post is written in a slightly humorous and provocative style.
Read our full article at Richie Rutter’s blog at:
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