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The Rabbiter

PERSONAL NAMES IN BRAND NAMING

8/2/2013

14 Comments

 
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“Hello, my name is X and I work at X.”
John X, Owner, X Ltd.
We are not against using a personal name in a business name, especially not in industries where the person is everything, like in fashion/clothing (Armani is obviously perfect), legal services and even restaurants (e.g. McDonald’s). However, you have to ask yourself a few questions:

1. Do you have a good sounding name, like Armani or Chrysler?

2. Do clients choose your company only because of you? Do you want it to be like this in the future?

3. What if you sell your company?

Using personal names to brand a business is easy, you save money on naming consultants but, in the end, it could be restricting. For example, our favourite marketing expert is Al Ries and his company is called Ries&Ries. His daughter Laura Ries also works with him and this is obviously a family business. A final question to all those who consider using their family name as a business name: do you want your company to be perceived as a family business?
 
14 Comments
qfnu link
11/12/2014 02:44:21 pm

Simply super comments are posted here..

Reply
ggdjhotel link
11/12/2014 02:59:17 pm

Not only to read need to spread every one.

Reply
82822222 link
11/12/2014 03:07:23 pm

Very useful to implement in Life.

Reply
pgjab link
11/12/2014 03:29:22 pm

Not only to read need to spreed every one.

Reply
prumos link
11/12/2014 03:32:50 pm


Not only to read need to spread every one.

Reply
dotcomsecretsv link
11/12/2014 04:45:35 pm

all the words in simple way every one should understand easily.

Reply
TheBigDb link
11/12/2014 04:51:37 pm

Must be appreciated for the article.

Reply
lbgzs link
11/12/2014 05:05:19 pm

Need to implement in my blog.

Reply
tedxewha link
11/12/2014 05:31:30 pm

Technically very well above you said.

Reply
QiyueKuil link
11/12/2014 06:15:17 pm


Must be appreciated for the article.

Reply
Come2maniitsoq link
11/12/2014 07:40:16 pm


Technically very well above you said.

Reply
kaforus link
11/12/2014 08:00:33 pm

for my view is Really nice.

Reply
tmwillingham link
11/12/2014 08:26:51 pm

Keep posting the articles,useful to every one.

Reply
leadorechamber link
11/12/2014 08:45:06 pm

Its very useful if every one should follow this.

Reply



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