Somehow inspired by the logo redesigns of global brands during this year and amused by the logos remade with new Microsoft design style, we recreated our own logo.
Our aim was to add cleaner lines, more class, higher readability and simplicity to our “Hidden ears” logo without changing the core concept. It was also important to make the logo suitable for the website design.
The new logo already replaced the old version on our official web page, all our advertising materials and blanks, as well as on The Rabbiter’s profiles on Facebook, Twitter and LinkedIn.
The logotype is developed with a modification of the font JasmineUPC in a dark grey colour, while the symbol’s background is in our favourite colour #8dc919 without the rounded corners and the gradient of the previous logos, and including the traditional hidden element in white. The element suggests several ideas:
1. It represents the letter R, the first letter of the word rabbiter.
2. It represents the ears of a rabbit.
3. It represents a cartoon trace of jumping.
4. It represents a tick evoking the idea of an approved name.
Which idea did you see first?