An article for the Rabbiter (13.07.2010: Der Namensgeber) was published in Financial Times Deutschland! The company is very proud with its first significant media coverage:
The namer (by Claus Hornung)
13 July 2010 - Silbertool: Any good business needs a good slogan. What is good nowadays is that one can engage experts - the founders Christian Korth and Philipp Silberkuhl think.
Adverse change in the staff for the founders of Silbertool. The trainee in the field of sales and purchases, Matthias Liu-Nuiyen wanted to stay in the trainee program for four weeks. But now, just two weeks later, he leaves. However, there is a good reason for that. Liu Nuiyen completed his practice as part of additional training at the employment office and now it could provide him a permanent job. “Of course, I am glad about him”, the founder says, “but it is unfortunate for us – the work with him went very well.”
In return for it, success in another field is observed. In order to make Silbertool stand more professionally, Korth and his co-founder Philipp Silberkuhl want to develop a corporate identity. Besides of unified fonts and colors, this also includes a meaningful slogan.
For that purpose, the site freelancer.com advertised an order. They received a proposal from an expert called The Rabbiter. “He develops only company names and slogans,” Korth says, “I did not know that there is such a thing at all.”
The naming specialist offers two models of payment. The customer either pays a fixed price and receives ten proposals or receives ten proposals and pays upon approval paying a higher price than the fixed option. If he does not like none of them, he does not pay anything. Korth and Silberkuhl chose the second option, received ten proposals and found their definite favorite: “The thread rolling solution in your pocket”.
Financial Times Deutschland