BRIGHT INSIGHT #1

We are proud to present our new category at our blog: Bright Insight. Bright Insight is a section containing inspirational and useful phrases on the topic of brand naming, both derived from our naming philosophy and blog posts, and from marketing gurus expressing their opinion on the matter. Every insight will provide a link to its source where readers could learn more about it. You can follow the entries on our Facebook and Twitter profiles through the hashtag #brightinsight.

Enjoy our first Bright Insight: 

The quote comes from an article of ours about the brand names that sound like a slogan. Some people believe that these are better, especially because of SEO reasons. And they are wrong. Read the full article "DOES YOUR BRAND SOUND LIKE A SLOGAN? WELL, IT SHOULDN'T".